I’ve pulled together some of the current benchmarks we’re seeing in the homeware eCommerce space. These benchmarks will be updated quarterly and should be used as guides. To keep it fair, I have not included which metrics belong to which brand. These are meant as a guide, as the data provided cannot be verified.

The five case study brands in no particular order, are:

Bounce Rate

As shown below, the average bounce rate for the selected homeware brands is roughly 51%.


Time on Site

The average time on site is roughly 2 minutes.



Search either through advertising or Organic, is a vital channel for homeware.